http://www.lukelucas.com Luke Lucas – Typographer | Graphic Designer | Art Director Mon, 14 May 2012 14:03:55 +0000 http://www.lukelucas.com en http://www.lukelucas.com/Lamb-Chuck-a-Sunday http://www.lukelucas.com/following/lukelucas.com/Lamb-Chuck-a-Sunday Mon, 14 May 2012 14:03:55 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3389996 I was commissioned to develop a type arrangement to that could be cut from acrylic and photographed as past of a scene for a series of commercials for a pro lamb campaign by advertising agency BMF for Meat & Livestock Australia. Art Director : JJ Winlove Agency: Jacky Winter / BMF <img src="http://payload54.cargocollective.com/1/0/12581/3389996/LMB1507_Poster_fromPrint_1_860.jpg" border="0" width="743" height="1037" width_o="743" height_o="1037" src_o="http://payload54.cargocollective.com/1/0/12581/3389996/LMB1507_Poster_fromPrint_1_o.jpg" align="left" data-mid="17427863" /> <img src="http://payload54.cargocollective.com/1/0/12581/3389996/LMB1507_Poster_fromPrint_2_860.jpg" border="0" width="743" height="1037" width_o="743" height_o="1037" src_o="http://payload54.cargocollective.com/1/0/12581/3389996/LMB1507_Poster_fromPrint_2_o.jpg" align="left" data-mid="17427866" /> And an example of its use in the TVC. http://www.lukelucas.com/Maxim-Magazine-JWoww http://www.lukelucas.com/following/lukelucas.com/Maxim-Magazine-JWoww Sat, 12 May 2012 07:45:01 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3014127 A collection of work commissioned by Maxim magazine for their January edition featuring Jersey Shores "wildest party girl" JWoww. <img src="http://payload35.cargocollective.com/1/0/12581/3014127/JWoww_cover_860.jpg" border="0" width="750" height="1020" width_o="750" height_o="1020" src_o="http://payload35.cargocollective.com/1/0/12581/3014127/JWoww_cover_o.jpg" align="left" data-mid="15360924" /> <img src="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_3_860.jpg" border="0" width="750" height="389" width_o="750" height_o="389" src_o="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_3_o.jpg" align="left" data-mid="15360927" /> <img src="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_1_860.jpg" border="0" width="750" height="508" width_o="750" height_o="508" src_o="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_1_o.jpg" align="left" data-mid="15360935" /> <img src="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_2_860.jpg" border="0" width="750" height="508" width_o="750" height_o="508" src_o="http://payload35.cargocollective.com/1/0/12581/3014127/maxim_jwoww_2_o.jpg" align="left" data-mid="15360932" /> http://www.lukelucas.com/Target-Racing http://www.lukelucas.com/following/lukelucas.com/Target-Racing Sat, 12 May 2012 07:43:40 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 2049869 The following were test treatments commissioned by Target (USA) to use as Target Racing branding for the sides of large semi-trailers which I assume were transporting the racing team equipment. The brief was to introduce a sense of motion and speed into an otherwise simple italicised sans serif typeface. <img src="http://payload.cargocollective.com/1/0/12581/2049869/target_montoya_02layers_860.jpg" border="0" width="860" height="194" width_o="1200" height_o="271" src_o="http://payload.cargocollective.com/1/0/12581/2049869/target_montoya_02layers_o.jpg" align="left" data-mid="10203241" /> <img src="http://payload.cargocollective.com/1/0/12581/2049869/target_-dixon_01_layers_860.jpg" border="0" width="860" height="194" width_o="1200" height_o="271" src_o="http://payload.cargocollective.com/1/0/12581/2049869/target_-dixon_01_layers_o.jpg" align="left" data-mid="10203242" /> http://www.lukelucas.com/Renault-Culture-Pub-On-Tour http://www.lukelucas.com/following/lukelucas.com/Renault-Culture-Pub-On-Tour Sat, 12 May 2012 07:41:30 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 2327666 This type treatment was commissioned through Publicis Paris as an extension to an existing print campaign for car manufacturer Renault. The campaign headline was Culture Pub On Tour and the brief was to create the type out of a motion blurred blue trail (a style that was being used across the rest of the current print campaigns) which connected with a car in the corner of the page. Agency: Pell Mell / Publicis (Paris) <img src="http://payload1.cargocollective.com/1/0/12581/2327666/culture_pib_on_tour_1_860.jpg" border="0" width="860" height="612" width_o="860" height_o="612" src_o="http://payload1.cargocollective.com/1/0/12581/2327666/culture_pib_on_tour_1_o.jpg" align="left" data-mid="11684157" /> <img src="http://payload1.cargocollective.com/1/0/12581/2327666/culture_pib_on_tour_2_860.jpg" border="0" width="860" height="608" width_o="860" height_o="608" src_o="http://payload1.cargocollective.com/1/0/12581/2327666/culture_pib_on_tour_2_o.jpg" align="left" data-mid="11684161" /> http://www.lukelucas.com/Maxim-s-Hometown-Hotties-Ribbon-Type http://www.lukelucas.com/following/lukelucas.com/Maxim-s-Hometown-Hotties-Ribbon-Type Sat, 12 May 2012 07:40:17 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3013961 These ribbon type treatments were commissioned by Maxim Magazine for the front and back covers of a special lingerie supplement entitled Maxim's Hometown Hotties 2012 <img src="http://payload35.cargocollective.com/1/0/12581/3013961/maxim_lingerie_type_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload35.cargocollective.com/1/0/12581/3013961/maxim_lingerie_type_o.jpg" align="left" data-mid="17427483" /> <img src="http://payload35.cargocollective.com/1/0/12581/3013961/Fin_ribbon_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload35.cargocollective.com/1/0/12581/3013961/Fin_ribbon_o.jpg" align="left" data-mid="17427482" /> <img src="http://payload35.cargocollective.com/1/0/12581/3013961/RIBBON_placement_860.jpg" border="0" width="800" height="542" width_o="800" height_o="542" src_o="http://payload35.cargocollective.com/1/0/12581/3013961/RIBBON_placement_o.jpg" align="left" data-mid="17427498" /> http://www.lukelucas.com/Caudex-Breathing-Life http://www.lukelucas.com/following/lukelucas.com/Caudex-Breathing-Life Sat, 12 May 2012 07:33:25 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 1579402 I was asked to create a typographic illustration for the Australian medical communications agency Caudex using an oxygen mask and tubing. The words Breathing Life were to be illustrated out of a single tube. Agency: McCann Healthcare <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__6_860.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__6_o.jpg" align="left" data-mid="7735114" /> <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__5_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__5_o.jpg" align="left" data-mid="7735116" /> <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__4_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__4_o.jpg" align="left" data-mid="7735117" /> <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__3_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__3_o.jpg" align="left" data-mid="7735119" /> <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__2_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__2_o.jpg" align="left" data-mid="7735121" /> <img src="http://payload.cargocollective.com/1/0/12581/1579402/caudex__1_860.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/12581/1579402/caudex__1_o.jpg" align="left" data-mid="7735123" /> http://www.lukelucas.com/Semi-Permanent-10th-Anniversary-Book-Cover http://www.lukelucas.com/following/lukelucas.com/Semi-Permanent-10th-Anniversary-Book-Cover Fri, 11 May 2012 01:14:14 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3367500 <img src="http://payload53.cargocollective.com/1/0/12581/3367500/semi_permanent_book_cover_LukeLucas_860.jpg" border="0" width="750" height="1028" width_o="750" height_o="1028" src_o="http://payload53.cargocollective.com/1/0/12581/3367500/semi_permanent_book_cover_LukeLucas_o.jpg" align="left" data-mid="17305066" /> I was asked to create a monochromatic book cover design for the 10th Anniversary edition of the Semi Permanent art book. The brief was to base the design around the number 10 incorporating the Semi permanent logotype (Clarendon). I took the opportunity to do a contemporary take on a heraldic style. http://www.lukelucas.com/Washington-Post-Q1-Cover http://www.lukelucas.com/following/lukelucas.com/Washington-Post-Q1-Cover Sun, 08 Apr 2012 23:17:11 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3164277 This illustration was commissioned by the Washington Post for the cover of their Business section. The theme for the quarterly investment outlook was based around the uncertainty of American retirees and their pensions and issues with the tax code 401(k). The reporter writes: It's been over three decades since Congress passed IRS code 401(k) allowing employees to enjoy tax benefits on their retirement savings. Very little went as planned. 401(k) plans were never supposed to be the primary way Americans save for retirement and the 401(k) deduction has become a huge piece of government spending. Revenue loss from IRA and 401(k) contributions are set to exceed $1 trillion over the next 10 years. There's now talk of reducing the 401(k) deduction as part of tax reform -- a move that could discourage saving at a time when the first wave of baby boomers is already testing the current system's limits. What's the future of the 401(k)? Can it be fixed? And what happens to baby boomers in the meantime? As per the previous cover the brief required that my illustration use the headline serif BigFiggins. My response sees a happy retiree enjoying the good life fishing from the top of the semi submerged type structure. Little does he know that the murky waters are hostile and predators lurk close to the surface. <img src="http://payload43.cargocollective.com/1/0/12581/3164277/Q-1_cover_illo_800px_860.jpg" border="0" width="800" height="1384" width_o="800" height_o="1384" src_o="http://payload43.cargocollective.com/1/0/12581/3164277/Q-1_cover_illo_800px_o.jpg" align="left" data-mid="16181420" /> Click here to see my Washington Post cover illustration for the previous financial quarter. http://www.lukelucas.com/Esquire-UK-Sunset-Thomas http://www.lukelucas.com/following/lukelucas.com/Esquire-UK-Sunset-Thomas Thu, 15 Mar 2012 02:30:39 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 3001764 <img src="http://payload35.cargocollective.com/1/0/12581/3001764/Esquire_UK_Luke_Lucas_Sunset_Ride_grey_860.jpg" border="0" width="700" height="809" width_o="700" height_o="809" src_o="http://payload35.cargocollective.com/1/0/12581/3001764/Esquire_UK_Luke_Lucas_Sunset_Ride_grey_o.jpg" align="left" data-mid="15296753" /> I was recently commissioned to do a porn inspired headline treatment and illustration for an article in the April edition of Esquire (UK) Magazine. The piece was on a 39 year old, veteran porn star named Sunset Thomas whom apparently in her "heyday" was making $10,000 an evening. <img src="http://payload35.cargocollective.com/1/0/12581/3001764/Esquire_Uk_Sunset_spread_860.jpg" border="0" width="700" height="473" width_o="700" height_o="473" src_o="http://payload35.cargocollective.com/1/0/12581/3001764/Esquire_Uk_Sunset_spread_o.jpg" align="left" data-mid="15296834" /> http://www.lukelucas.com/Slowbucks-Artist-Series http://www.lukelucas.com/following/lukelucas.com/Slowbucks-Artist-Series Wed, 14 Mar 2012 08:09:15 +0000 Luke Lucas – Typographer | Graphic Designer | Art Director 2049863 I was recently invited to contribute to an artist series range of T-shirts for US label Slowbucks. My first design is a contemporary treatment of a heraldic style SB monogram and the second is a golden glistening script snail trail in the form of Slowbucks. <img src="http://payload.cargocollective.com/1/0/12581/2049863/SLOWBUCKS_SB_MONOGRAM_SCREEN_PREV-1_860.jpg" border="0" width="860" height="657" width_o="1200" height_o="918" src_o="http://payload.cargocollective.com/1/0/12581/2049863/SLOWBUCKS_SB_MONOGRAM_SCREEN_PREV-1_o.jpg" align="left" data-mid="10203192" /> <img src="http://payload.cargocollective.com/1/0/12581/2049863/SLOWBUCKS_SB_MONOGRAM_detail_860.jpg" border="0" width="860" height="658" width_o="860" height_o="658" src_o="http://payload.cargocollective.com/1/0/12581/2049863/SLOWBUCKS_SB_MONOGRAM_detail_o.jpg" align="left" data-mid="11265550" /> <img src="http://payload.cargocollective.com/1/0/12581/2049863/slowbucks_golden_snailtrail_860.jpg" border="0" width="860" height="298" width_o="860" height_o="298" src_o="http://payload.cargocollective.com/1/0/12581/2049863/slowbucks_golden_snailtrail_o.jpg" align="left" data-mid="11265552" /> <img src="http://payload.cargocollective.com/1/0/12581/2049863/slowbucks_golden_snailtrail_detail1_860.jpg" border="0" width="860" height="658" width_o="860" height_o="658" src_o="http://payload.cargocollective.com/1/0/12581/2049863/slowbucks_golden_snailtrail_detail1_o.jpg" align="left" data-mid="11265572" />